The knowledge you need to build and

manage a successful marketing program.

I Think I Need Marketing is unlike any other marketing book available! It uses an easily understood narrative and common sense approach, bypassing gimmicks and instead focusing on the steps and tools you’ll need to build a successful-and profitable-marketing program.

I Think I Need Marketing demystifies “marketing” by breaking its efforts into simple steps and components. You’ll learn what a marketing strategy and proper branding require before moving on to the many traditional and digital options available to your business today. It will teach you how to set a marketing budget, use research, hire and work with outside consultants, and finally, evaluate our program’s results.

Along the way, actionable steps, helpful tips, illustrations, and definitions ensure that I Think I Need Marketing delivers knowledge you or anyone in business will find useful, regardless of industry, location, or size.

Chapter titles and high level sections include: